Companies in all sectors which are more pro-actively attuned to the realities of the changes unfolding in human society and the natural world will outperform their competitors and represent a better medium-long-term investment option.

Deep Sustainability Asset Management

3 Laws Capital is a South African based investment management company targeting superior medium-long-term returns through a focus on a deep sustainability investment strategy.

It was founded in 2008 in order to offer an investment proposition that is unique in the asset management industry.

The company has a powerful investment team with the right blend of skills and experience and invests in both listed and unlisted companies.

DeepOne (our initial fund) is a Southern Africa focussed closed-end, investment fund. We will be raising a minimum of R500 million for a seven year fund duration.

We are fully compliant with respect to Black Economic Empowerment within the Financial Services Charter framework.

Deep sustainability in an investment context

Incremental change works in a steadily evolving system but the world today is not steadily evolving. It is at the beginning of a major transition.

This transition which will take place over the next 50 years, will be as significant globally as the shift from feudalism to nation states in 17th and 18th century Europe.

It is part of the inexorable spiral of human development and will affect every aspect of human society.

Some changes will be driven by our need to address our major challenges - climate change, terrorism, pandemic disease, population growth, resource-based consumerism and the deepening divide between rich and poor.

Others by the opportunities that the new skills and technologies of the 21st century.

Understanding these mega-trends and identifying when we reach tipping points which will unlock economic value within an investable timeframe is deep sustainability investing.